If you’re a small business owner wondering whether video is worth the investment...
this is your sign.
Gone are the days when video content was just “nice to have.” In 2025, it’s one of the most effective tools you can use to market your business, connect with customers, and stand out in a crowded digital space. Video isn’t just for big brands anymore, here's why.
Video Builds Instant Trust
People do business with brands they trust. Video gives your audience a face, voice, and story, not just a product listing. We want to see who is behind the brand, what they value, and what the process looks like. We're constantly inundated with things online demanding our attention and incredibly deprived of human connection. Video helps you connect on a personal level before asking anything of the online viewer. Plus who's not a sucker for a good "how it's made" piece of content.
Video Performs Better on Every Platform
Social algorithms loveeeee video. Email click-through rates increase with video. Website visitors stay longer when there’s video. Reading? Nah, we want to be told things these days. Why? Because it’s engaging. It moves. It holds attention. And in a world full of scrolling, that’s gold.
Video Drives Real Results
Whether you’re looking for more leads, more sales, or more visibility, video works.
According to recent studies - Including video on a landing page can increase conversions by up to 80%. Source. Not only can you increase conversions, your leads tend to me more qualified. Video marketers get 66% more qualified leads per year on average. Source.
Video isn’t just engaging, it’s effective.
Video Gives You Tons of Repurposable Content
One shoot can give you: A hero video for your website, social clips for the next 6 weeks, gifs, stories, and soundbites for other ads. That tangible content mileage makes video a smart investment, not just a creative one.