I have all of this content... now what?
I personally have over 72,000 photos in my phone. *Gasp* I know right. How often do any of us go through our camera roll? I'm thankful I have all of those photos, memories, and videos, but now what? Businesses face this question often as well. I can name at least three small businesses that I've had this conversation with. We all have the content, now what do we do with it?
Let's get into it. What is content strategy and why do you need one?
A content strategy is our blueprint, our outline, our guide for every photo, video, caption, and campaign you put out into the world. It’s the intentional planning of what to create, why you’re creating it, who it’s for, and how it will be distributed.
Think of it as the why and how behind your content—not just the what.
A strong content strategy answers questions like:
What are we trying to communicate?
Who are we speaking to?
What platforms do they spend time on?
What type of content will resonate with them?
How often should we post, and where?
Without this level of thought, content often becomes scattered, off-brand, or ineffective. Still not convinced? Fine *ugh*, I'll list out more reasons why all businesses should have a content strategy:
1. Save Time & Resources - With a strategy, there's less of the "omg what should we post" and more "I'm so glad we have all of this ready." It enables us to collaborate with batch planning, intentional shooting, and seamless execution once you're ready to put the content out there.
2. Stay Consistent - With consistency comes trust. A strategy ensures your visual content looks and feels aligned with your brand across every touchpoint.
3. Speak Directly to Your Audience - Effective content isn't about shouting louder, it's about connecting better. A strategy helps you zero in on your audience’s needs and craft content that actually resonates.
4. Maximize ROI - Stop wasting money on one-off video or photos that don't fit into the bigger picture. As a business owner you know your goal. You have your dream vision of what your business could be. Let us help build a roadmap with you to get there!
Okay now here's where we come in.
At Tesserae Collective we combine this strategy, with high quality photo and video production to help your brand show up with clarity and confidence. Anything from a one-time brand shoot to a content calendar, we're here for ya. Ready to stop posting randomly? Let's chat.